The role
This position is based in Athens and reports directly to the Marketing Manager. You will be responsible to develop, implement, track and optimize digital marketing campaigns for our clients across all digital channels.
Responsibilities:
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our clients' social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights
Support and execute marketing campaigns
Key Skills:
Search (SEO): Local, Regional, Country, Image, Video, Indexing
Website: Site Structure & Internal Linking, Technical SEO & Structured Data Markup
Content: SEO Copywriting, Email Marketing, User Generated Content
Social: Facebook, Twitter, YouTube, LinkedIn, Google+, Instagram
Paid ads: Google Adwords, Affiliate, Display Ads, Email, Mobile Ads, Remarketing, Search Engine Ads, Social Media Ads, Video Ads, Dynamic Ads
Strategy: Google Analytics, Competitor Research, Dimension & Demographic Insights
Απαραίτητα Προσόντα:
Bachelor's degree in marketing, business, or related field
High track record of at least 2 years
Thorough theoretical & practical knowledge of Google and other key search engines
Excellent on-site/technical optimisation knowledge & skills
Excellent off-site optimisation knowledge & skills
Excellent project management, communication and collaboration skills
Demonstrated capability and motivation to thrive in a fast-paced, demanding environment
Data-driven and results-oriented
Fluent in English
Παροχές: